Might struggle to get past Rs. 250 crores in India.
By The American Bazaar Staff
WASHINGTON, DC: As Shah Rukh Khan and his other cast members celebrate the early success of the Farah Khan-directed Happy New Year, toast each other, and the film boasts of some early stupendous numbers – including clocking the fastest route to the Rs. 100 crore club in three days, there are sure signs emerging that the film is weakening at the box office, as day by day the numbers are dropping, as it finished six days playing on screens in India.
Made at a whopping Rs. 110 crores, the heist caper produced by Khan’s Red Chillies Entertainment – of a motley gang of robbers planning to steal diamonds in Dubai under the garb of being dancers – stands at a satisfying Rs. 150 crores approximately after a six-day run.
However, a niggling worry emerging for SRK and crew is the fact that from the first day total of Rs. 44.97 crores, which kicked out the previous number one ‘Kick’ starring Salman Khan, as the best opening day figures for a Bollywood film, is the sixth day collection which has dropped drastically by almost 75%, earning Happy New Year only Rs. 12.5 crores approximately.
Although it’s normal for films to drop numbers at the box office in the second week, in the case of Happy New Year, that let down is happening in the first week itself, and while it’s a certified hit by any standards, higher aspirations like breaking Aamir Khan’s Dhoom 3’s record which had grossed over Rs. 500 crores, is a no contest or for that matter even beating the record of Hrithik Roshan’s Bang Bang which is sitting pretty with more than Rs. 300 crores.
Dhoom 3 earned a total of $86 million at the box office, and continues to be shown in theaters worldwide, including in Japan, this week.
A look at the six days of collections of Happy New Year shows that after the record breaking first day, the second day garnered Rs 31.60 crores, and then managed to do a wee bit better on the third day with Rs 32.29 crores, to eke out a total of Rs. 108.86 crores, which beat Dhoom 3’s record of Rs. 107.61 crores – which was anyway over four days as the film released a day early, on Thursday – as the best opening weekend for a Hindi film.
But then began the big slide for Happy New Year. The fourth day saw collections tumble to Rs. 15 crores, the fifth day drop further, at Rs. 13 crores, and Wednesday, the sixth day, the film managed to stay in the double figures with Rs. 12.5 crores.
The drop in numbers seem to suggest that the film is not getting great word of mouth despite the stellar cast that includes Deepika Padukone, Boman Irani and Sonu Sood. It’s reasonable to expect the film to jog past the Rs. 200 crores mark domestically, but after this coming weekend, it’s going to be a struggle for the film to gain fresh legs, and new eyeballs.
The Rs. 300 crores club may be a struggle for Happy New Year, and the film may well fall short of that figure. It’s not helped that on the international circuit, audiences have given it only a lukewarm reception, considering it’s a SRK film.
34 Comments
feeling pity for shahrukh … in wat circumstance he has ageed to do this bakwaaaaaz movieeeeeeeee
FALTU FILM . COULDN’T EVEN WATCH THE FULL MOVIE. AFTER SEEING 30 MINUTES COULDN’T TOLERATE THE TORTURE ANYMORE
FALTU FILM . COULDN’T EVEN WATCH THE FULL MOVIE. AFTER SEEING 30 MINUTES COULDN’T TOLERATE THE TORTURE ANYMORE
The author has mixed up the figures, Dhoom3’s 500cr was gross collection and HNY’s 150+ cr is nett collection.
i dont know from which point of view hny is having bad trend??are the admin of the article a complete dumb??have some sensible logicas.hny hadnt a single holiday after first weekend means all were normal working days just as yeh jawani hai deewani.chennai express also had normal working days except 15th august on thursday..hny after making highest ever weekend,,has collected more than both chennai nd yjhd if we take into acc mon tue business.yjhd made 22+ nd chennai made 23+ from mon tue combined while hny has made 28+ from first 2 weekdays..yjhd collected 44.7 from 4 weekdays nd that will be easily crossed by hny as till wed,,hny has collected 39+ in 3 week days..even kick on its first monday made 14+ cr nd that too after 83 cr weekend nd hny has made 15+ on monday after weekend of 109..have any sense mr.admin??if reviews were really bad than hny would have dropped below 2 digit figures from tue onwards just like ra.one..but that is not the case.hny is having steady collections on weekdays with having 10% drops everyday which is quite normal.so better u wait nd watch the final outcome.
i dont know from which point of view hny is having bad trend??are the admin of the article a complete dumb??have some sensible logicas.hny hadnt a single holiday after first weekend means all were normal working days just as yeh jawani hai deewani.chennai express also had normal working days except 15th august on thursday..hny after making highest ever weekend,,has collected more than both chennai nd yjhd if we take into acc mon tue business.yjhd made 22+ nd chennai made 23+ from mon tue combined while hny has made 28+ from first 2 weekdays..yjhd collected 44.7 from 4 weekdays nd that will be easily crossed by hny as till wed,,hny has collected 39+ in 3 week days..even kick on its first monday made 14+ cr nd that too after 83 cr weekend nd hny has made 15+ on monday after weekend of 109..have any sense mr.admin??if reviews were really bad than hny would have dropped below 2 digit figures from tue onwards just like ra.one..but that is not the case.hny is having steady collections on weekdays with having 10% drops everyday which is quite normal.so better u wait nd watch the final outcome.
sorry for those friends who praise the movie of this budhau khan.it is a worst film of budhau khan like his previous ce & raone. no story line nothing in the movie only marketing. srk is really the looser
sorry for those friends who praise the movie of this budhau khan.it is a worst film of budhau khan like his previous ce & raone. no story line nothing in the movie only marketing. srk is really the looser
6 months promotion whats the use even they Can’t beat kick first week collection of 164.50 CR hahahaaa
Srk has played every card he cud to promote this movie…highest screen count,maasive promotions,heavy workouts,high budget,excess crew…if still he cant beat dhoom 3 then its shame on him
Promotion we much nahi hota hai BHAI agar hota to jai ho hit hota samjha be
Srk has played every card he cud to promote this movie…highest screen count,maasive promotions,heavy workouts,high budget,excess crew…if still he cant beat dhoom 3 then its shame on him
Promotion we much nahi hota hai BHAI agar hota to jai ho hit hota samjha be
Great film. A must watch especially if you want to treat your family for a highly entertaining movie. Thx SRK and Farah for such a great product. I am really surprised for some mediocre reviews. But, audience please don’t listen to those bias reviews. This movie has a great story telling by Farah, exceptional effort by all the casts, and a lot of love, happiness, fun, surprises and emotions. Just a great package. Really enjoyed and highly recommend.
You have any logic to defend hny.ask srk sould sit for three hr at watch his total rotten egg like hny even he will esape frm theater.
You have any logic to defend hny.ask srk sould sit for three hr at watch his total rotten egg like hny even he will esape frm theater.
Worst movies of 2014 are singhm returns bang bang, hppy new year.best movie of 2014 kick, ek villian, and Haider.
Worst movies of 2014 are singhm returns bang bang, hppy new year.best movie of 2014 kick, ek villian, and Haider.
Thanks binod bro
Thanks binod bro
SRK should thank the people who has seen this movie and the collection achieved as this movie is not worth watching. I think this collection was achieved due to his aggressive marketing, all Hindi tv channels have been bombarding his shoe for 1 week before and after release. I do not how money the producer spent for Advertisement.
Acha to ab tu marketing kar me btye ga ya tera bap btye ga srk ko na be
Acha to ab tu marketing kar me btye ga ya tera bap btye ga srk ko na be
Total Bakwas movie like Tismar Khan of Farha Khan. I left the Hall after interval. Total wastage of time and money.
Very gud u have done a exllent job for nt watching hny
Very gud u have done a exllent job for nt watching hny
Madhar …… An tera bap movie bnye ga na be usme Teri ma bhi ho Gi kya be
Not true at all. Happy new year is set to break all records. It’s an awesome movie! Must watch family entertainer.
Hny comlete rotten egg.abisek should given life time support actor award. Srk ka kel kahtam. Fraah sould retair frm industry.despite so much hype and realsed in 5000 screens it counld not beat the cillection of kick in fst week. Srk cheating public money.
AA GAYE SRK KE KUCH KUTTE . BANG BANG GOT ONLY 3500 SCREENS IN INDIA AND STILL MANAGED TO GET SUCH A HIGH COLLECTION AND JUST LOOK AT HAPPY NEW YEAR POOR SRK FANS WILL CRY LIKE GAYS NOW
Not true at all. Happy new year is set to break all records. It’s an awesome movie! Must watch family entertainer.
Hny comlete rotten egg.abisek should given life time support actor award. Srk ka kel kahtam. Fraah sould retair frm industry.despite so much hype and realsed in 5000 screens it counld not beat the cillection of kick in fst week. Srk cheating public money.
Thanks bhai
AA GAYE SRK KE KUCH KUTTE . BANG BANG GOT ONLY 3500 SCREENS IN INDIA AND STILL MANAGED TO GET SUCH A HIGH COLLECTION AND JUST LOOK AT HAPPY NEW YEAR POOR SRK FANS WILL CRY LIKE GAYS NOW