Salman Khan’s Kick led the way.
By Dileep Thekkethil
BENGALURU: The current Bollywood marketing techniques are greatly influenced by Hollywood. Releasing music and music videos before the release of movies, and making ringtones available for across multiple mobile operators are some popular advertising techniques.
The online streaming service YouTube as an advertising tool to reach a targeted population is a successful technique used in Hollywood. Most Bollywood films now have online trailers released months before the actual release of the movie.
Lately, some of Bollywood productions have also started making motion posters that release online and intrigue audience before the actual release of the film.
Here are the top 10 most watched Bollywood trailers of 2014:
#1 Kick Trailer: 18,260,990 views.