Reduce Data is an advertising platform.
By Raif Karerat
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Snapdeal has acquired Silicon Valley-based startup Reduce Data, a programmatic display advertising platform, the New Delhi-based online marketplace announced on Wednesday.
The acquisition of Reduce Data is a facet of Snapdeal’s efforts to build a world class discovery platform and associated tools for brands as well as over 200,000 sellers on its marketplace, the company said in a press release
Founded in 2012 by Asif Ali, Reduce Data’s platform uses artificial intelligence, real-time data and other tools, to help brands deliver advertising strategies for consumers across platforms and devices, according to the Economic Times.
“At Snapdeal, we are always on the lookout for talented people who come with specialized skills that augment our capabilities. Asif comes with 17 years of rich experience in building web scale technologies, product management and building highly specialized teams focused on a data platform and ad-tech products,” Rohit Bansal, co-founder and chief operating officer, Snapdeal said.
Since the beginning of the new fiscal year, Snapdeal has continued its aggressive acquisition strategy, having announced four deals over the past five months. The latest deal marks Snapdeal’s twelfth buyout since 2010.
Earlier this week, CEO Bahl informed ET that the company expects to finish the fiscal year of 2015-16 as the country’s largest e-commerce company in terms of gross merchandise sales, beating rival, usurping Flipkart in the process.