Fans can unlock video on twitter by greater engagement.
By The American Bazaar Staff
MUMBAI: The popular social reality television show on Star Plus, Satyamev Jayate, is coming back with its third season this year, and the network is promoting it in an unique way through Twitter.
Star Plus will give fans the power to unlock and enable the release of the promo of the new season of Satyamev Jayate exclusively on Twitter, before any online or offline platform, according to a press release.
Star Plus will become the first broadcaster to use the “Flock to Unlock” card that will incentivize followers to drive engagement and awareness about the show and unlock exclusive content on Twitter.
Fans are encouraged to Tweet with hashtag #MumkinHai to generate the required number of Tweets needed to unlock the video and be the first to view it.
The tweet from @StarPlus said: Follow @SatyamevJayate and @StarPlus for more and Tweet using #MumkinHai to join the conversation.
‘Satyamev Jayate’, which translates to ‘Truth Alone Prevails’ premiered on May 6, 2012, hosted by actor Aamir Khan, which marked his debut on the small screen, and since then has been a raging hit in India.
The show highlighted sensitive social issues prevalent in India such as female feticide, child sexual abuse, dowry, medical malpractice, honor killings, insensitivity towards the physically disabled, domestic violence, overuse of pesticides leading to pesticide poisoning, alcoholism, untouchability, plight of senior citizens and water crisis.