Sooraj Barjatya’s film may get full promo treatment.
By The American Bazaar Staff
WASHINGTON, DC: If fans of Shah Rukh Khan were happy to get a dekho at him in real life at one of his SLAM! tours earlier this year in North America to promote the film Happy New Year, now it’s the turn of fans of Salman Khan to get the same opportunity.
The Hindustan Times reported that the director Sooraj Barjatya, whose upcoming film Prem Ratan Dhan Payo has Salman Khan and Sonam Kapoor in the lead, is considering offers to finalize concert tours to promote the film at venues across North America, Europe and the Middle East.
The promotion of the film will be on the lines of the successful SLAM! concerts by Shah Rukh Khan where he and the entire cast along of Happy New Year, along with the director and playback singers, appeared at venues throughout North America. The concerts were a sell-out and the film crossed the Rs. 200 crores mark at the box office in India, as well as becoming one of the most successful Bollywood film released overseas.
A source close to Barjatya, was quoted by the Times as saying, “Ever since the film’s release date has been announced, there has been a constant flow of requests from organisers asking the film’s team to come and perform.”
The source added: “Sooraj and Salman’s past collaborations have been major hits, especially amongst the NRI population across the globe. This led them to consider doing a world tour with the entire cast of the film.”
The concerts, if it materializes, will have Salman and co-stars and other celebrities, dancing to the songs of the film, and also on hits from Salman’s past films like Maine Pyaar Kiya (1989), Hum Aapke Hai Koun…! (1994) and Hum Saath-Saath Hain (1999).
The source also informs that Sooraj, along with his brother Rajat Barjatya, is working out the deals to perform in different cities in the US, UK, Canada and UAE. On condition of anonymity, an official from the production house told the Times, “Yes, Barjatya has got offers, but nothing has been finalized till now.”
The Salman Khan concerts would also result in a windfall for event promoters in the US, who got great returns from the Shah Rukh Khan concerts, with VVIP tickets being sold even in the high five figure numbers.