Pre-booking will start from may 12.
By Dileep Thekkethil
BENGALURU: After creating a storm in Indian smartphone market by launching budget level 4G smartphone Yureka, Yu, the subsidiary brand of Micromax on Tuesday launched its affordable smartphone model, Yuphoria, at Rs. 6,999.
The second smartphone from Yu was one of the most anticipated releases of the year as it gained public interest through a crowd-sourcing campaign that Yu used to decide upon its name. The fans of Yu were asked to suggest a name for their next device and in the later stage final four names were put for vote, out of which Yuphoria was selected.
According to the CEO of Yu Televentures, Rahul Sharma, the company’s new device will feature metal frames and will be available in buffed steel and champagne gold colors. The pre-booking of Yuphoria will commence on May 12 at 5 PM through online market place Amazon.in.
Yuphoria is a 5-inch smartphone with an HD resolution of 720x1280P, protected by the latest Croning Gorialla Glass 3 technology. The device is powered by 1.2 Ghz Snapdragon 410 quad-core processor, coupled with 2GB DDR3 RAM. Yuphoria also has Adreno 306 GPU, capable of supporting graphic heavy games. It also has a 16GB inbuilt storage capacity that can be expanded up to 128GB using external microSD card.
Like its predecessor Yureka, Yuphoria also runs Cyanogen OS on top of Android 5.0 Lollipop 5.1. Cyanogen, which is currently rated as one of the top custom android platforms offer users more features and flexibility than any other custom android versions. Users are given full access to customize anything starting from the boot screen animation to font and theme of the device.
Coming to the camera department of Yu Yuphoria, it has an 8MP rear camera with an aperture size of f2.2, capable of recording videos in 1080p resolution. The secondary camera or the selfie camera has a 5MP 86 degree wide angle lens.
The device has all major connectivity features, the highlight being the capability to connect to 4G network (CAT 4, including TDD-LTE, Indian 4G bands). Dual-sim cards, Bluetooth, GPS and OTG are some of the other connectivity options available in Yu Yuphoria.
Yuphoria comes with a 2230mAh high-density quick charge battery which boasts of 160 hours of standby time. The device comes with embedded audio enhancement chip of Cirrus Logic Wolfson Stereo DCA.