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Amitabh Bachchan, Madhuri Dixit could be arrested over Maggi Noodles controversy

Maggi faces legal action, bans from states in India.

By Dileep ThekkethilMaggi_Logo

BENGALURU: Actor Amitabh Bachchan says he has not received any notice from the Indian government on his endorsing Maggi Noodles, even as the controversy over the food product could see it being banned in several states in India.

A week after the Uttar Pradesh government found excessive quantity of lead and monosodium glutamate in Maggi Noodles, the government has warned celebrity endorsers of possible legal action if their claim about the instant 2-minute noodles is found misleading.

However, Bachchan, who is celebrating his 42nd wedding anniversary today, was quoted by the Times of India saying that he has not received any notice from the government for endorsing Maggi noodles. He also said that if he is served a notice in the coming days, he will extend full cooperation and added that his contract with Maggi Noodles expired two years back.

Amitabh Bachchan, Madhuri Dixit and Preeti Zinta, who have been brand ambassadors of Maggi Noodles over the past few years, are also facing legal action after Sudhir Kumar Ojhaa, a lawyer in Bihar lodged a complaint stating that he fell ill eating Maggi Noodles. If found of spreading false statements about Maggi Noodles, the celebrity endorsers could even be arrested.

The Indian Express reported that the Bihar court has ordered the police to file an FIR against the actors under various sections of IPC, including IPC 420 for cheating, Section 270 for malignant act, Section 273 for sales of noxious food and drinks.

Another case has been registered by the UP food regulator FSDA against Nestle India in Barabanki court over the safety of Maggi Noodles and other Nestle products.Madhuri-Dixit

Madhuri Dixit, who was recently served notice by the UP government for appearing in the advertisement, had earlier met Maggi officials and the company has assured her that their products follow all the safety standards.

Speaking to the media about the course of action against Maggi brand ambassadors, consumer affairs ministry secretary G Gurucharab said, “Yes, they would be liable for action if the advertisements are found to be misleading, and it becomes a misleading advertisement if it is found that the product does not have the attributes that the manufacturer professed. If the brand ambassador has promoted that product and said specifically that the product has those attributes, they are also certainly liable for action.”

Nestle said in a statement, “We have also submitted samples of Maggi Noodles from almost 600 product batches to an external laboratory for independent analysis and we tested samples from almost 1,000 batches at our accredited laboratory.

“These samples represent around 32 crore packets, as one batch comprises of about two lakh packs. All the results of these internal and external tests show that lead levels are well within the limits specified by food regulations and that Maggi noodles are safe to eat.”

Bachchan was quoted by NDTV, saying, “I did check with Nestle, who make the product, whether this is all right and if they are sure… I even put a clause in my contract where I said that I hope you people defend me, legally if something happens.”

Madhuri Dixit, the current brand ambassador of Maggi, tweeted through her official twitter account “Nestle has reassured me that they adhere to stringent testing for quality and safety and are working with the authorities closely.”

But, the central government has ordered for the lab test of Maggi samples collected from all Indian states and adding to this the Delhi-government has banned Maggi after finding 10 out of 13 samples of having higher levels of lead and MSG than permissible limits.

Indian army has issued an advisory notice to all solders to abstain from taking Maggi Noodles and also asked the military canteens to keep aside the existing stock of the 2 minute noodles until further orders.

Meanwhile, giving hope to Maggi, samples of Maggi Noodles collected from two districts of Kerala have successfully passed that safety test. The state had earlier temporarily stopped the sales of Maggi Noodles via Kerala State Civil Supplies Corporation outlets. Also, the Maharashtra government today said that their test found no excess quantity of lead in Maggi.

Food and civil supplies minister Girish Bapat told PTI, “We have taken some samples but we have not found any negative reports. I am in constant touch with Food and Drug Administration (FDA) commissioner Harshadeep Kamble on the issue.”


2 thoughts on “Amitabh Bachchan, Madhuri Dixit could be arrested over Maggi Noodles controversy”

  1. The most prudent thing the actors should have done is to cancel the contract, exercising the “moral clause” in the contract. Instead their greed for the rupiah (we are talking big money here to the tune of 450 crores that was spent by Nestle, on advertising and big chunk of it going for endorsements to three actors. On a side note-Nestle spent only 25 crores on quality control.) If they failed do so, they would be in violation and they should be held liable under the Indian Penal Code irrespective of their star status.

    There is massive adulteration in the food business, as in fake Rolex’s and fake brand names that is coming from China thru Bangladesh and Pakistan. Even though MSG is a listed ingredient in the Maggi food labels, the presence of lead at seven times the safe limit raises the suspicion that it cannot be all adulteration and it had to be in the manufacturing process. Only question is why were the Maggi and other consumer edibles not tested at the Central Govt. for dangerous chemicals as a routine, instead of random testing and leaving this task to the state governments.

  2. *****FAKE IN INDIA*****
    There are many BOGUS MANUFACTURERS who are SUPPLYING food products ILLEGALLY using the names of TOP COMPANIES like Nestle, Parle, Britannia, Brooke Bond, Pepsico, Coca Cola, Amul, etc, to SHOPS at HALF the PRINTED PRICE!!

    Why is no legal action taken against the CRIMINAL MANUFACTURERS of such BOGUS food products, which are EXTREMELY HARMFUL for the HEALTH of MILLIONS of Indians?

    There are many POWERFUL POLITICIANS and OFFICIALS in the CENTRAL and STATE GOVERNMENTS who are BENAMI PARTNERS in the BOGUS companies that are manufacturing DUPLICATE food products, which can earn UNACCOUNTED PROFITS of LAKHS of CRORES of RUPEES!!

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