News » Business » Indian American inventor Kavita Shukla’s creation FreshPaper launched by Bed Bath & Beyond stores

Indian American inventor Kavita Shukla’s creation FreshPaper launched by Bed Bath & Beyond stores

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Sheet of paper that keeps fruits and vegetables fresh longer.

Kavita Shukla, the inventor of FreshPaper.
Kavita Shukla, the inventor of FreshPaper.

AB Wire

WASHINGTON, DC: Indian American inventor Kavita Shukla’s middle school project on how to keep fruits and vegetables fresh longer, is being launched as a national product at more than 1,000 Bed Bath & Beyond stores today.

Shukla’s invention, FreshPaper, a simple innovation that has garnered international recognition for its potential to change the food system, is headed to kitchens and lunchboxes nationwide, through Bed Bath & Beyond stores today, just in time for back to school, according to a release.

FreshPaper sheets are infused with organic spices that keep fruits and vegetables fresh for 2–4 hours longer, naturally. One small sheet is simply dropped into fridge drawers, fruit bowls, and containers filled with produce. FreshPaper is made in the USA, and is recyclable, biodegradable, and compostable.

Related Story: Grandmother’s spiced tea leads to a Euro 500,000 prize money award

FreshPaper started as Shukla’s middle school science project and was inspired by a homemade “spice tea” her grandmother in India once gave her as a remedy for drinking contaminated tap water. A grassroots movement has since taken FreshPaper from a single farmer’s market stall in Cambridge, MA to farmers and families worldwide.

The inspiring FreshPaper story has captured the attention of influencers like Oprah Winfrey and Richard Branson, and was the subject of a short film by Hollywood director Bryce Dallas Howard. In 2013, FreshPaper was presented with the INDEX: Award, the world’s largest prize for design (previously awarded to Apple and Tesla) by Her Royal Highness the Crown Princess of Denmark.

Today, the FreshPaper brand is recognized as a pioneer in the movement towards reducing food waste. Shukla hopes FreshPaper’s growing retail presence will spark a national conversation around this enormous global challenge, and inspire aspiring entrepreneurs, especially women, to dream bigger.

“We’re excited to partner with Bed Bath & Beyond, a visionary retailer that is helping us make fresh, healthy eating more accessible and affordable,” said Shukla, in a statement. “When I set up a stall at my local farmer’s market, after trying and failing for years to bring my idea to the world, I could never have imagined that one day we’d be working with the world’s biggest retailers.”

The patented and award-winning product will retail at Bed Bath & Beyond in packs of 8 sheets (approximately a 2-month supply) for $9.99, helping customers save money, reduce food waste, and eat fresh.

While the world’s farmers harvest enough food to feed the planet, more than twenty-five percent of the world’s food supply is lost to spoilage, resulting in massive land, water, energy, and human costs. FreshPaper is taking on this enormous, yet often overlooked, global challenge with its mission of “Fresh for All.”

Shukla holds four patents, and has received several international honors, including the INDEX: Design to Improve Life Award. She has been inducted into the National Gallery for America’s Young Inventors and was a First Place Winner at the Intel International Science & Engineering Fair for her initial research on FreshPaper.

Shukla was recently a featured speaker at the Women in the World Summit at the Lincoln Center along with Hillary Clinton, Angelina Jolie, Meryl Streep, and Oprah Winfrey. Her work on FreshPaper, and her quest to take on global food waste, has been featured by CNN, The New York Times, Forbes, The Washington Post, The Economist, Bloomberg, The Guardian, Oprah Magazine, Glamour, and The Today Show. She was also featured as one of the “7 Entrepreneurs Changing the World” by Fast Company and on the Forbes “30 under 30” list. She holds a BA from Harvard University.


7 thoughts on “Indian American inventor Kavita Shukla’s creation FreshPaper launched by Bed Bath & Beyond stores”

  1. Umm… A herb infused paper that keeps produce fresh for 2-4 hours? Doesn’t sound like anything useful. Most produce can hold up 4-5 hours or even many days outside the fridge as long as its kept dry and in the shade.
    And one of the uses for this paper is putting it in refrigerators? Really? The fridge already keeps the produce safe by cooling it. The paper is completely superfluous in that application.
    Probably the only thing it brings is a fresh / spicy scent that makes the produce smell fresher. Good product to take money from idiots..

  2. First, congratulations to he. Second, she took a what, genetic tonic that her grandmother gave her in India and what? Patented it and commercialized it! I bet her grandmother pays royalty each time she buys this stuff. And who did she pray royalty to when she made her granddaughter that tonic the other day? This has nothing to do against Kavita or her grandmother. This is a sad representation of American greed. Intelligence must be free (unless you are speaking of potential risk of misuse, in which case also, it must be restricted, not paid). The world is better served that way.

    1. unfortunately claims are exaggerated. Just Google “Consumer Reports Freshpaper” to learn the truth. (the website is not allowing an actual link).

      A paper dipped in spices might help keep pests away, but its not going to stop food from rotting from the inside over time. And most fruits anyway “keep” for a few days (not just hours) if stored in a dry & shaded place.

  3. The article says that Freshpaper keeps food fresh for 2-4 hours longer whereas the video mentions that it keeps food fresh 2-4 times longer. Which is accurate?

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