Being started by dating website BeautifulPeople.com
A dating website providing membership exclusively to beautiful people is planning to open a nightclub in Los Angeles where only attractive people will be admitted. The Sun reported that the people who do not meet the beauty criteria of the club will be ejected from the bar.
Greg Hodge, the Managing Director of the dating website BeautifulPeople.com said they were just following the wish of their site users who do not want to be with people they consider not pretty enough.
“We listen to our members and they are fed up of going out to expensive bars, hoping to meet similarly beautiful people, only to spend the night wishing that the lighting was lower. We are very excited about the opening of our flagship bar,” Greg Hodge told the Sun.
“We will take the same ethos into this project as we did when we launched the dating site, we are simply taking the BeautifulPeople concept into the real world,” he added.
BeautifulPeople adds members to its dating site on the basis of votes received by the potential new member from existing members of the opposite sex who judge them on the basis of their beauty.
Members of the website will be given priority in the bar, but guests will have to undergo a screening before they enter. Guests will be allowed to enter the bar only after the screening by a panel who judge whether the looks of the person is in line with the standards of the members.
The panelists include people like fitness trainer Derek Opperman, model Joslyn Stabile, and BeautifulPeople.com director Genevieve Hodge.
Though beauty is the prime factor, it is not the only condition to get access to the bar and its amenities. According to Hodge, people having enough money will be exempted from the beauty test and can enter the bar without any screening.
“Wealth is a strong factor of perceived attractiveness, especially with women. We see this mirrored through the site’s rating system where men who exude wealth and success in their images, but who may not be that attractive, are often voted in,” said Hodge.
“The way we see it, money can be attractive too, so on a discretionary basis we may make exceptions for certain high net-worth individuals, “he added.
In addition to the full range of spirits, wines, and champagnes, the bar will serve special cocktails containing healthy ingredients such as aloe vera, coconut water, bee pollen and avocado.
Visitors can also avail the service of a resident hair and makeup artist at free of cost to provide all-night touch-ups in the powder room.