Facebook apologizes for removing breast cancer video by Cancerfonden

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Video features animated figures of women with circle-shaped breasts.


breast-cancerFacebook on Thursday apologized for removing a breast cancer video after being criticized for its act.

The video, posted by Swedish cancer charity Cancerfonden, to spread awareness about breast cancer was taken down by Facebook citing that the images did not fall within its policy requirements, reported AP.

“We’re very sorry, our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads. This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ads,” said a Facebook spokesperson.

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The video featuring animated figures of women with circle-shaped breasts was intended to help women identify suspicious lumps.

After the video was removed, Cancerfonden had said that it was not just to categorize a medical information as offensive.

“We find it incomprehensible and strange how one can perceive medical information as offensive,” Cancerfonden communications director Lena Biornstad told AFP.

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“This is information that saves lives. This prevents us from doing so,” she said.

Cancerfonden had written an open letter to Facebook saying it had found the way to confine the video content within the policy limits of the social media giant.

“We understand you need to have rules about the content published on your platform. But you must also understand one of our main obs is to disseminate important information about cancer – in this case, breast cancer. We have now come up with a solution that will hopefully make you happy: Two pink squares!” read the letter.

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Last month, Facebook had apologized for removing the Pulitzer-winning photo of a naked Vietnamese girl fleeing napalm bombing during the Vietnam War.