Facebook partners with Poynter Institute to introduce ‘Journalists Certificate’

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The free course is aimed at making it easier for journalists to use Facebook for daily work.

Facebook on Monday announced that it has partnered with Poynter Institute to enhance its training and tools for journalists under the “Facebook Journalism Project.”

According to a news release, the California-based social media giant has launched the “Facebook for Journalists Certificate,” which is a three-course curriculum designed by Poynter Institute, a St. Petersburg, FL, -based journalism school, and Facebook.

The course, which will be accessible to journalists for free, is aimed at making it easier for journalists to use Facebook and its allied services for daily work starting from newsgathering to storytelling to engaging with their followers.

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Enrolled journalists will have to take a course designed by Poynter and Facebook and the final assessment will be based on a test designed by Poynter that will test the proficiency of the curriculum.

Journalists who successfully complete the course will be awarded a certificate recognized by Poynter and Facebook via Blueprint, which is Facebook’s e-learning platform.

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“You can’t do journalism these days without Facebook. It’s a privilege to team up on this definitive guide for journalists,” said Kelly McBride, vice president of the Poynter Institute. “The information contained in these courses is fundamental to reporting and distributing the news.”

According to Facebook, journalists are using its services more and more as a news gathering tool and this makes them committed to serving them better by training journalists to give them tips and suggestions that will connect them with stories that they care about.

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Adding to this, Facebook will also update the content of the course timely so as to adapt to the changes in the industry by adding new products, features, case studies, and learnings.