Biden taps Indian American Medha Raj to lead his digital campaign

Medha Raj
Medha Raj, image via LinkedIn

Digital expert Raj was once part of Pete Buttigieg’s presidential campaign.

Presumptive Democratic presidential nominee Joe Biden has tapped an Indian-American digital expert Medha Raj to win the hearts and minds of American voters in cyber space.

“Excited to share that I’ve joined Joe Biden’s campaign as the Digital Chief of Staff,” said Raj in a LinkedIn Post. “One hundred and thirty days to the election and we’re not going to waste a minute!”

CNN which first reported the story said  as the Digital Chief of Staff, Raj will “work across all facets of the digital department to streamline and coordinate how to maximize the impact of its digital outputs”.

With the coronavirus pandemic sweeping America shifting the battle for the White House to online platforms, Raj is expected to play a key role in the Biden campaign.

According to latest polls, former Vice President Biden is leading Republican incumbent President Donald Trump by eight points. Trump rules the Twitter world, but loves campaign rallies.

Raj, a graduate in international politics from Georgetown University, and an MBA from Stanford University, was once part of the former South Bend Mayor Pete Buttigieg’s presidential campaign. He dropped out of the race on March 1 and has endorsed Biden.

As part of its efforts to ramp up its digital operations, Biden campaign has also appointed Clarke Humphrey to act as deputy digital director for grassroots fundraising, CNN reported.

Humphrey previously worked on Hillary Clinton’s 2016 campaign.  Christian Tom was named as the new director of digital partnerships.

They will be joined as the new digital organizing director by by Jose Nunez, who comes from the presidential campaign of Indian-American senator Kamala Harris, who too has dropped out of the presidential race.

Biden, 77, secured the Democratic presidential nomination on June 5 by securing a majority of delegates to challenge Trump in the Nov 3 election.

He would formally accept his Democratic presidential nomination at the party’s scaled back convention in Milwaukee, Wisconsin on Aug 20 due to corona pandemic.

The convention will be broadcast live from Milwaukee, the Democratic National Convention Committee (DNCC) has announced.

 

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