Graphics outreach to key constituency follows viral video based on Bollywood song.
After a musical video based on a popular Bollywood film song in support of their presidential candidate Joe Biden, the Democrats have released digital graphics in 14 Indian languages to woo Indian Americans.
The catchy musical video based on a song from ‘Lagaan’, where an Indian amateur cricket team led by actor Aamir Khan goes on to defeat the British at their own game became a super hit.
It exhorted voters to support Biden and his Indian-American running mate Kamla Harris with a song “Chale Chalo, Chale Chalo, Biden ko Vote do, Biden ki Jeet Ho, Unki Haar, Haan.” (Let’s go, let’s go, vote for Biden; May Biden win, their defeat, yes).
The new series of graphics ‘Jaago America, Jaago, Bhul Na Jaana Biden-Haaris ko Vote Dena’ (Wake up America, wake up, don’t forget to vote for Biden-Harris) takes the Democratic outreach to the community a step further.
The Indian American community with 1.3 million registered voters has emerged as a key constituency in the Nov. 3 presidential election, particularly in at least half a dozen battleground states.
The video was released by California based entrepreneur couple Ajay and Vinita Bhutoria to “unite all South Asians and people of Indian origin to support Joe Biden and Kamala Harris”.
The background score of the video released on You Tube has been written by Vinita Bhutoria and has been sung by Silicon Valley-based Bollywood singer Titli Banerjee.
“In it, we present the diversity of people in our community inspired by Vice President Biden’s vision of hope and change,” reads the video’s description. “We come from all ages, places, and professions, but we are united in our passion for a candidate who represents our common values.”
“There are over 6 million South Asian votes and 1.3 million Indian American voters in battleground states, and we believe that we can help power Vice President Biden and Senator Harris to victory.”
“By leveraging technology and the reach of our partners, we educate South Asian Americans about how to register, sign up for election reminders, request mail-in ballots, learn about early voting options and go Vote for Biden-Harris,” Ajay Bhutoria, Asian American Pacific Islander Leadership Council and National Finance Committee member of the Biden campaign, said.
“’Chale Chalo Biden ko vote do’ (Let’s go vote for Biden) musical video was viral, superhit with the community and
He said that people connect with music, food, language, and culture,” he said.
Bhutoria said there is huge enthusiasm in the Indian-American community to elect Biden as the next president and Kamala Harris as the first Indian-origin vice president.
Earlier this year, Bhutoria launched an outreach to the Indian community with the slogan “America Ka Neta Kaisa Ho, Joe Biden Jaisa Ho” (How should be America’s leader, just like Joe Biden) in 14 Indian Languages.
The Democratic Party, he said, has been working with various grassroots organizations to get Indian Americans and the greater South Asian community registered to vote, phone bank, and text bank in 14 distinct South Asian languages.
The digital graphics in multiple languages are to inspire the South Asian voters, Bhutoria added.
Despite big shift towards Trump, two thirds of Indian Americans favor Biden (September 16, 2020)
Indian American community rockets its way to relevance (September 4, 2020)
Indian Americans most inclined to vote for Joe Biden: survey (September 18, 2020)