A combination of cultural values, hard work, entrepreneurship and creativity have set them on the road to success
By Kiran N. Kumar
Ever since Satya Nadella and Sundar Pichai went on to become CEOs of their tech firms Microsoft and Google respectively in 2014, the aura of success has surrounded Indian Americans.
They are often perceived as a preferred lot over their American counterparts. A new trend ensued soon after and many more Indian American CEOs have reached the top of the ladder in their careers.
Known for turning around sick firms, studies have been made to find out the truth behind their success where many Americans have failed.
Read: Satya Nadella named world’s top CEO by Brand Guardianship Index 2022 (January 28, 2022)
However, contrasts have also started surfacing when the top Indian-American CEO Vishal Garg of Better.com made it to news for the second time after his digital mortgage company Better.com laid off over 3,000 employees in the US and India, just months after firing 900 employees on a viral Zoom call in December 2021.
While Vishal Garg can be termed as the new breed of Indian American CEOs, his move heralded a pause to the perception put forward, among others, by Vivek Wadhwa, author of the book “From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation.”
Essentially, Vivek Wadhwa has attributed the success of Indian CEOs to the Indian culture and traits they inherited since birth. These traits enable Indian immigrants to succeed in the US as they are “the same traits that enable a CEO to transform company culture,” he argued.
Wadhwa has listed their cultural values, upbringing, and struggles back home in India, which is beset with corruption, poor infrastructure, and limited opportunities, especially in the last decades until 2010, when harsh conditions in India made many not merely survive with tolerance but excel in education and be resilient to any obstacles.
With strong family values and humility instilled since childhood, many of these Indian CEOs remained stronger. The result is seen in a combination of hard work, entrepreneurship and creativity. Above all, a receptive American culture has made their dreams come true.
Though Vishal Garg is not the first Indian CEO to fire employees, the way he fired them abruptly on a Zoom call has raised many eyebrows on cultural values in a boardroom.
Dwelling further on cultural traits inherited, not all are the same, especially when the situation demands. And Vishal Garg is not going to be the last one either.
In the case of Satya Nadella, when he took over as CEO of Microsoft in February 2014, the toxic culture that repeatedly berated employees with Bill Gates and Steve Ballmer playing the hardball business tactics left many partners loathed, as Wadhwa points out in his book.
Nadella inherited a humble attitude from his popular civil servant father N.Yugandhar, on whom a film has been made, while his son Zain, who had been born with cerebral palsy and passed away on March 1, made him stronger and compassionate.
Visibly, within a few days after taking over Microsoft, he helped revive the American tech giant on to the path of positivity. Instead of harping on “know-it-all” American perception, he was able to impart “learn-it-all” curiosity among the Microsoft employees.
Instead of adapting the coercive traits of yelling in executive meetings or writing angry emails to the staff, he worked around to create a more comfortable environment in the company.
Eight years after, here are the results — Microsoft now enjoys a market capitalization of $2.5 trillion compared to $300 billion in 2014. It’s now the second most valuable company in the world.
Read: Better.com’s CEO just burnished his reputation as a bully (December 7, 2021)
Similarly, Sundar Pichai of Google, Shantanu Narayen of Adobe and Jayshree Ullal of Arista Networks, Indra Nooyi at PepsiCo and Ajay Banga at Mastercard — all have left a mark for themselves.
Hence, “Culture Shift” is vividly replacing “Power Shift” but neither of them remain constant as contrasts always emerge in a rapidly changing world order.