Why advertise with The American Bazaar

Indian Americans are an advertiser’s dream demographic segment — a high-earning and high-spending consumer group that lives in urban areas.

  • Close to half the Indian American population lives in 10 of the largest “metropolitan statistical areas,” or regions with a high population density, adjacent to cities.
  • The household income of the community — more than $90,000 — is nearly double that of the national average.
  • Two-thirds of this demographic group are employed in select professional and managerial specialties, which is almost double the national average.
  • Nearly three-fourths of them are holding at least a bachelor’s degree; and close to 40 percent have a master’s or a professional degree.

A compelling editorial product, The American Bazaar is a must-read for a significant section of the Indian American population. Officially launched in February 2013, it is also one of the fastest-growing Indian American news sources. It is the perfect platform for advertisers to reach out to this ethnic group.

The American Bazaar is currently the top ranking  Indo-American news portal with a US Alexa ranking of 27,253 and Global Ranking of 56,424 that is way ahead of India West, our immediate competitor  who is ranked 63,167 in the US.

For our media kit, please email us at sponsor@americanbazaaronline.com.