Messi expressed excitement about being associated with an Indian brand.
By Sreejith Vallikunnu
Tata Motors has made football legend Lionel Messi as the global brand ambassador for its passenger vehicles.
The largest automobile company in India, Tata would be the first national brand being endorsed by the Argentina-born soccer superstar.
According to a statement issued by Tata Motors, the company has signed a long-term association with Messi to endorse its passenger vehicles globally. To start with, they will roll-out a campaign named #madeofgreat.
“The core idea of this campaign – Made of Great emerges from the inspiring thought of ‘What drives us from within is what makes us great’. The Company will also soon launch an exclusive, limited edition merchandising range of this association,” the statement said.
Announcing the association, Mayank Pareek, president, passenger vehicle business unit, said, “We are very excited to have Lionel Messi on board. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign.”
“As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him the ideal person to represent our brand, internationally,” he added.
Endorsing an Indian brand for the first time, Messi said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country.”
“I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more,” he added.
https://www.youtube.com/watch?v=FtlNpkUeq68