17,000 square feet showroom is located at Madison Avenue.
By The American Bazaar Staff
NEW YORK: Dallas-based textile company Alok International kicked off the 2014 Spring Textile Market Week by opening its brand-new, 17,000 square feet flagship showroom in the heart of New York City.
The new studio is located at 105 Madison Avenue, in Manhattan, and was designed with a decidedly urban aesthetic by renowned architects Rei Diaz and Fu
Yokota. The space was designed by incorporating the principles of Vastu, the Hindu belief that the orientation and layout of a space has spiritual implications.
The interior is composed of neutral woods, textured surfaces and exotic stonework. There are also separate spaces throughout the building for private client consultations and shopping the collections. The studio also has a specially crafted Design Studio on the fifth floor, which provides a collaborative working space for creative product design and the ability to accommodate over 20 of the industry’s leading designers.
Alok International specializes in bedding, and the new studio features several of its latest designs in comforters, bed sheets, pillow cases, and other such products. The building also houses the private collections of some big names, such as Kathy Ireland, Raymond Waites, Jessica McClintock and Trina Turk.
“We are thrilled to have a phenomenal flagship work space in the heart of Madison Avenue, the shopping hub of Manhattan,” said CEO Arun Agarwal, in a press release. “Our company has grown exponentially since we launched in 2008, and we are now associated with some of the best brand names in the country.”
Alok International is a subsidiary of Alok Industries, the Mumbai-based international manufacturing titan that exports 26% of its merchandise to some 90 countries across Europe, North and South America, Asia and Africa. The company’s products are sold in some of the world’s biggest retail chains, including Walmart, Target, Kohl’s, Dillards and JC Penney.