Unique way to promote upcoming film.
By Tathagata Mitra
BANGALORE: Vidya Balan is to launch a Bollywood gossip blog titled ‘Bobby Ko Sab Pata Hai’ (Bobby knows everything) as a means to promote her new film Bobby Jasoos which opens in theaters on July 4.
The idea of the blog is that Vidya or Bobby Jasoos is spying on her colleagues in Bollywood industry and every time there is something juicy worth sharing which is almost always in this film industry, Bobby Jasoos will have it on her blog.
Bobby Jasoos has chosen quite a unique method to promote its film. There are many Bollywood gossip blogs like Bollywood Hungama and Santabanta, but having a personalized gossip blog of a character who is a detective is something that no one has really thought of before.
Films these days are using many non-conventional means of promoting their films. Aamir Khan worked out to make 8 pack abs and a new hairstyle. The hairstyle which was a result of a head injury in the film became so popular that Aamir’s fans started having the same haircut.
Some films choose controversy. Anurag Basu’s Kites got a lot of media attention for the wrong reasons when someone stirred up a story of a relationship between the hero, then married Hrithik Roshan and the Spanish beauty Barbara Mori.
And who can forget the promotional techniques of Dabangg? The film’s tongue-in-cheek crass dialogues became so popular overnight that everyone was saying them out loud everywhere. Not only that, Salman Khan’s sunglasses and his dance-step with the belt buckle gained a huge popularity among his fans.