Promotional tour will go to the UK also.
By Akanksha Warrier
MUMBAI: Shahrukh Khan is set to fly to the US with the cast of his latest film Happy New Year for a performance tour entitled SLAM!
When SRK announced this tour it was immediately touted as a massive promotional event for the film, but Khan says it is not meant to be a publicity gimmick and doesn’t just feature the film’s cast, The Hindustan Times reports.
The actor explained how the show would work: “You have to have eight artistes because that’s how it’s designed. Fortunately, in this film we have seven and Farah [Khan], so it becomes eight… But as we go along, if some of them drop [out] because everybody is busy, I’ll get other artistes.”
And the Chennai Express star revealed that making a profit is not the main objective of the tour: “There’s no moneymaking in this for the actors, and they’re being very kind about it. We go in the evening and perform for two hours, and I’d like to keep it short and nice. And its not just about the film, but [will be] a different kind of show.”
After his visit to the US, the actor plans to take the tour to the UK when Happy New Year is released there on October 23.
Meanwhile, the movie trailer of the film is scheduled to be unveiled on the eve of Independence Day, August 14, at a star-studded event here to celebrate the ‘Indiawaale’ sentiment which is inherent in the movie.
Red Chillies Entertainments Pvt. Ltd. Wednesday announced that the first look of the grand Diwali release will be disclosed at Sahara Star Hotel in Mumbai, with the entire cast – SRK, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah – along with director Farah Khan and composer duo Vishal-Shekhar, in attendance.
The event will be ‘Happy New Year’ presents ‘Indiawaale’ celebration.
“Indiawaale sentiment is an integral element of the film hence on the eve of Independence Day, the first look of the film is being launched as a part of Indiawaale celebration,” read an official statement.