First production house in India to use promotional tool.
By The American Bazaar Staff
MUMBAI: UTV Motion Pictures has become the first in India to use Twitter’s Audio Card for the much awaited Aamir Khan starrer PK’s official audio teaser.
The new audio card is available in India through Twitter’s partnership with SoundCloud, a leading third-party streaming service.
Here’s a Tweet from UTV Motion Pictures
You loved the #PK teaser, now listen to the audio version here – https://t.co/5SQM5lRwDF
— UTV Motion Pictures (@utvfilms) November 11, 2014
Tweet by Twitter India
.@utvfilms uses Twitter Audio Card to share @PKTheFilm‘s audio trailer. Listen while you Tweet! #BestPractice https://t.co/g7nx7EzYi3
— Twitter India (@TwitterIndia) November 10, 2014
With a single tap, the Twitter Audio Card lets Indian users discover and listen to audio directly in their timeline on both iOS and Android devices. Throughout their listening experience, Twitter Indian users can dock the Audio Card and keep listening as they continue to browse inside the Twitter app.
Twitter India is just beginning to test the Audio Card and plans to make it available to more partners and creators in the future so that many more Indian movie makers/ production houses, musical artists and creators will be able to share exclusive, in-the-moment audio to millions of listeners on Twitter in India.
‘PK’ is directed by Rajkumar Hirani and produced by Rajkumar Hirani, Vidhu Vinod Chopra and Siddharth Roy Kapur. The movie also stars Anushka Sharma, Sushant Singh Rajput, Boman Irani and Saurabh Shukla among others.
Hirani has stated that the film will be a satire on ‘Hindu gods and godmen’. The secrecy surrounding the film has been immsense. Periodic release of posters which have showed Khan in different garb and poses have not let out what the plot is all about.
The film has a scheduled release date of December 19th worldwide.