Shot in New Jersey, it stars Shenaz Treasurywala.
By The American Bazaar Staff
NEW YORK: The Indian television and film production company, Balaji Telefilms Ltd., headed by Ekta Kapoor, has signed a production deal for the American television series ‘Brown Nation’, a satirical comedy that deals with the lives of immigrants from India and Indian Americans living in the United States, with Indus Media.
Brown Nation, directed by Abi Varghese, is currently being shot in New Jersey for an early 2015 release, and has Indian actor Shenaz Treasurywala playing one of the lead roles. The series depicts the everyday lives of south Asians living in America, with a humorous twist.
“American sitcoms have influenced urban India and Indian youth across the globe. This will be a good opportunity for us to leverage our creative supremacy to enter a market not sufficiently fed with similar products,” said Sameer Nair, group chief executive, Balaji Telefilms Ltd., in a statement.
“We have been looking to enter India with our proposed entertainment fund and this fits in well with our India strategy,” said Naveen Chathappuram, founding director, Indus Media, who recently announced its plans to launch a $50 million entertainment fund to invest in films and television in American and South Indian market.
“India is at the centre of global limelight and the timing is right for us to create path breaking entertainment on an international stage. We look forward to this partnership to extend our creative success to newer horizons,” said Balaji Telefilms joint managing director Ekta Kapoor, in a statement.
American television has always been popular with youngsters in India. Be it ‘Friends’, ‘Two and Half Men’, ‘Big Bang Theory, ‘How I Met Your Mother’ and the like, said a release from Balaji. On the other hand, Indian characters have become a permanent fixture on American television sitcoms, as well as in movies. One of the main reasons for this is the dramatic growth in the size of the Indian American community in the past two decades. Most successful shows launched in the past five years feature a prominent Indian actor: “The Office,” “The Big Bang Theory,” “30 Rock,” “Chuck,” and “Parks and Recreation”.