This would be the 8th weekly flash sale.
By Dileep Thekkethil
BENGALURU: Yu Televentures, the subsidiary brand of Micromax is gearing up for the eighth consecutive weekly flash sale of their maiden smartphone Yu Yureka, on Thursday.
According to the company, 30,000 units of the smartphone have been made available for the flash sale that will commence at 2PM. As usual, only registered users will get the privilege to join the Amazon India flash sale. The registration window for Yu Yureka will be open till Wednesday midnight.
Chinese smartphone makers Xiaomi popularized the flash-sale model in India by collaborating with Flipkart. Usually the demand for the smartphone put for flash sale diminish as weeks pass but in the case of Yu Yureka, the demand has not plummeted till the last weeks flash sale which saw the stock getting sold out in 6 seconds.
The first few sales of Yu Yureka were marred by controversy over price variation during checkout and the debate over the number of units made available for sale. Even as the company touts the growing number of registrations each week, it has failed to meet the supply-demand of the handset. If they fail to bridge this gap soon, users might turn around and choose some other handset in the budget segment, which is proliferating in India.
Read the complete review of Yu Yureka here
There are also reports about the company launching their second smartphone at the beginning of April. Rahul Sharma Co-Founder, Micromax and CEO of Yu Televentures said in an interview that the new phone is currently codenamed “Project Caesar”. He also added that it will be preloaded with Cyanogen’s Android Lollipop version CM12S. According to him, Yu Televentures will not be confined to just smartphones but will line up wearable gadget in the near future.
Going by what Rahul Sharma promised during the launch event of Yu Yureka, the device is supposed to receive an update every month. Last month Yureka users received an OTA update for many bug fixes and many are waiting for the same this month. Also, there are talks about Yu releasing the Lollipop Update for Yureka soon.
Yu Yureka was launched with the motto “Yu Play God”. This budget level 4G enabled smartphone is powered by a 64-Bit Snapdragon 615 octa-core processor, offering impeccable performance with an optimized battery usage. The 64-Bit Snapdragon processor is coupled with 2 GB RAM and an Adreno 405 GPU for faster processing of applications and heavy graphic games.
The device has an inbuilt storage space of 16 GB with 12.5 GB usable. Memory of the device can be expanded up to 32 GB using external microSD card.
Coming to the camera department of Yureka, it has a 13 MP rear camera with Sony Exmor sensor and a 5 MP wide angle front camera for selfie enthusiasts. The device is backed up by 2500 mAh battery.
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