To promote ‘As Original’ brand by the online retailer.
AB Wire
MUMBAI: Actor Sidharth Malhotra is the brand ambassador of AmericanSwan.com, the online fashion brand marketed for the youth.
Malhotra has had a string of hits, starting with his debut film Student Of The Year, Hasee Toh Phasee and Ek Villain.
The actor will “lend his youth appeal and popularity to promote American Swan’s latest fast-fashion, youth collection of apparel and accessories— ‘As Original’, according to a press release.
“Today, all of us want to dress smart and maintain their own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles. I am happy to be associated with American Swan, a promising online fashion brand that is young, fresh and stylish and offers high-street fashion at prêt prices,” said Malhotra in a statement.
Anurag Rajpal, Director and CEO, American Swan Lifestyle Company said in a statement: “We are pleased to announce Sidharth Malhotra as the new face of our brand. Through our partnership with Sidharth, a hugely popular youth and style icon, we will be able to positively engage with the young people across the country. Sidharth is a heartthrob among teens and his innate style, effervescence and liveliness go very well with the core attributes of our brand.”
‘As Original’ (http://www.americanswan.com) is inspired by sexy chic urban Americana lifestyle with an emphasis on design, quality and innovation, said the release.
American Swan bagged five awards at the prestigious Asia Retail Congress 2014, and was declared the ‘Retail launch site of the year.’