Annual Diwali at Times Square to be held in New York City on October 16th

Enjoy a concert, digital fireworks, diya lighting ceremony.

The festival atmosphere of Diwali is once again coming to Times Square, in the heart of New York City.

The annual ‘Diwali at Times Square’ this year is presented by &TV, in association with Air India and Sling International. It will begin at 2:00 p.m. on October 16th.

The festival will offer a showcase of cultural and dance performances, ethnic attractions, local shopping stalls, and mouth-watering Indian cuisine; all leading into “Lighting Up Times Square,” an evening concert featuring performances by popular artists, offering opportunities to interact with musicians and celebrities, and exploding with some beautiful digital fireworks. An interactive diya lighting ceremony, on the largest Times Square digital screen, will brighten the ambience of the event and the hearts of the audience.

“We are very excited to be a part of Diwali at Times Square 2016,” said Sameer Targe, Head of Sales, Zee TV USA, at a press conference.  “It is a perfect opportunity for us to support the treasured culture of our community and introduce our new Hindi GEC & TV.”

“Sling International is delighted to be a part of Diwali at Times Square this year,” said Nick Slater, Vice President, Sling International. “Our South Asian customers are very important to us, and we are committed to supporting cultural gatherings that bring families together and strengthen community values that are demonstrated in these meaningful celebrations and festivals.”

“Diwali is known to spread the light of goodness and celebrate the victory of truth. This is the best opportunity to connect with our people and be a part of something which represents the rich Indian culture,” said Vandana Sharma, Regional Manager Americas, Air India.