Even chocolates can’t rival WiFi.
An interesting study conducted by iPass, a leading WiFi connectivity provider has found that people across America and Europe consider WiFi as a necessity above sex, alcohol and chocolates.
According to the study done on 1,700 professionals across the two continents, iPass found that 40.2 percent people now consider WiFi as the number one “human luxury or necessity†ranking above sex at 36.6% and alcohol at 14.3%.
“Wi-Fi is not only the most popular method of internet connectivity, it has surpassed many other human luxuries and necessities,†said Pat Hume, Chief Commercial Officer at iPass.
“The idea that Wi-Fi would be considered more important than sex, alcohol and chocolate would have been unthinkable just a few years ago. For some time now, the internet has appeared on the bottom line of Maslow’s hierarchy of needs, almost as a longstanding joke in geek culture. Recently, the idea has gone mainstream,†he continued.
The study also reveals that travelers keep WiFi availability as their No. 1 priority while booking hotels and accommodations.
The respondents of the survey, 75% of them said that they have regular access to Wi-Fi and this has improved the quality of their lives. The study sheds light on the increasing impact of Wi-Fi in the contemporary society.
The findings are another reminder of the increasing impact of Wi-Fi on people’s lives, with 75% of respondents of the study also claiming that have regular access to Wi-Fi had improved their quality of life.