IAA also launched Women Achievers Awards for the International Women’s Day.
(This post has been updated)
Los Angeles-based Brainstorm Media is organizing the Indian Academy Award ceremony on July 7 and 8 in the San Francisco Bay Area.
The Indian Academy Awards was announced by superstar Shah Rukh Khan at the US consulate in Mumbai. It was launched by fellow Bollywood icon Madhuri Dixit in California in January.
“From exchanging cultures to building bridges for tourism, engaging cinema lovers to creating a platform to identify potential talent for the Indian film industry, the IAA, is a real time celebration for cinema lovers, by cinema lovers and of cinema lovers across the world,” Vandana Krishna, the national head and co-founder of Brainstorm Media, said in a news release.
The awards will be hosted by Shah Rukh Khan. It will be a two-day extravaganza of live performances featuring top stars from Bollywood, South Indian cinema and Hollywood. The event, which will feature music and fashion show, will be managed by Asia’s largest production company Cineyug and choreographed by Shiamak Davar.
The cofounders of the show are Saurabh Pandey, who is based in Mumbai, and the the New Jersey-based Indian American physician Dr. Sanjay Gupta, who is Brain Storm Media’s US partner.
Dr. Gupta said he was “really excited” to partner with Krishna and Pandey “in bringing something unique to the United States.” He added: This will not just be entertainment, but entertainment while serving a cause . The Women’s achievers awards and supporting the legendary poet, Kaifi Azmi, his daughter Shabana Azmi’s NGO, Mijwan Welfare Society, on the International Women’s Day is such a noble cause while enjoying the Global Icon Manish Mehrotra ‘s signature style outfits. We are very thrilled to have the management and support of world renowned Cineyug company , Mr. Aly Morani and the Choreographer Extra Ordinaire Shiamak Dawar.”
Indian Academy Awards has also launched IAA Women Achievers Awards on the International Women’s Day, a campaign that urges women in the Indian diaspora to share their personal success stories so that they could be rewarded and felicitated.
“As an initiative of the Indian Academy Awards we wanted to share the success stories of real women with the world, to encourage all the Non Residents of India. True stories of women entrepreneurs are an inspiration to change the world. Today’s women are making the difference with their innovative ideas, seeking solutions and reclaiming their status as equals. We want to create a platform to honor these women and to share their success with the world,” Vandana Krishana said.
The “Mijwan Summer Couture 2017” by designer Manish Malhotra was the highlight of the Women Achievers Awards event on March 26 held at the MariGold in Somerset, New Jersey. It showcased the exquisite hand embroidery called Chikankari by Mijwan Women. The fashion show was also a fundraiser and the proceeds collected at the event would be donated to Kaifi Azmi and his daughter Shabana Azmi’s NGO Mijwan Welfatre Society to support its aims, Education and Empowerment of the girl child.
“A health or wealth of a nation cannot be determined by its GDP alone, but by its human development, in which the empowering of women is a very important yardstick,” Veteran Actress Shabana Azmi, who attended the event, said.
Other dignitaries present included Manish Malhotra himself and Namrata Goyal, a granddaughter of Jet Airways founder Naresh Goyal. Brain Storm partners Pandey, Krishna and Dr. Gupta thanked Aly Morani, Principal at Cineyug, for personally attending and spearheading the program. The event was put together by Tanvi Prenita Chandra of Renascent Media. The show was emceed by Nisha Mathur.
The Bay Area Academy Award ceremony is being arranged by the local team including Dr. Vijay Tiwari, Divya Tiwari, Rishi Kumar, Ayush Jain, Silkey Jain, Ritu Panesar and Kiran Panesar.