Most trade associations are trapped in old thinking, and it’s time for them to learn some new dance steps.
By Naseem Javed
Alibaba sold $1 billion in just three minutes, and the next goal is to achieve this in one single minute. This was not a secret hand shake deal of something like a nuke submarine, but all the success was comprised of small transactions. It is about small amounts all funneled into a billion dollar heap. Well done Alibaba. This proves how technocalamity dances with global trade on the world stage. Now chambers of commerce and trade associations of the world are also being invited to global dance floors of greater prosperity.
Let the music start
Cyclones of artificially intelligence-dependent global digital platforms like LinkedIn and baby-Alibaba type models are coming like swarms. All around the world, such platforms will offer dramatically live interactive membership engagements and challenge old traditional association formats. With some 100 nations in the race, there are some 100,000 trade associations sprinkled all over the world showcasing their vertical trade sectors. Only a very small percentage, those with strong mandates to lead the prosperity of their members and showcase them to the world on 24x7x365 live engagement models are expected to change.
National trade associations, chambers of commerce and economical development agencies all around the world are already mandated to foster economical development in their own vertical sectors in their own regions and now they must demonstrate superior live “mobilization” and “deployment” expertise. After all, trade associations already have the soft-infrastructure, contacts and data. They, however, seriously lack the fluidity of high quality live interactive space leading to showcasing and creating constant streams of profitable trading for their members.
So how will this work?
What’s stopping it? Why wouldn’t any major trade association that already has 1,000 to 100,000 members in any vertical sector want to dance on an advance level global access live digital platform so that each member could showcase their trades with improved presence and maximum impact in national and global markets? This is not about outdated traditionally flat listings of names, addresses, and URL links on association websites or membership directories. This is about dynamic 24x7x365 social media type live colorful interactive engagements. This is more about new thinking to boost entrepreneurialism, with new technologies with transformation into a full of life league that demands more global age expertise but not necessarily new funding.
What’s stopping it? Why can’t trade organizations that already have all the research and knowledge about their vertical sector bring high value insights and debates under the nation’s umbrella of “National Global Age Agenda of Entrepreneurialism and Exportability” as a live and collaborative approach? Why can’t they also select key high profile qualified candidates as spokespersons for local-global live TV debates on the same platforms? Why can’t the already mandated “vertical sectors” get global trade and high quality exposure as a prime responsibility for greater success? This is especially true because the technologies are practically free and offer unlimited options that will helps boost membership’s access and trading.
What’s stopping it? Why can’t national trade associations open up their leadership agenda, create vertical bounce of their memberships with other major trade associations, venture capital associations, angel investors groups, export promotion bureaus and trade chambers plus dozens of other local-global specialized bodies and groups? What is keeping them from dramatically increasing live interactive trading opportunities in order to enhance member’s prosperity which will allow the nation’s GDP to reach new heights?
What’s stopping it? Why can’t the new thinking of global age technocalamity be allowed to grow. Why not use this overflow of free technologies and entrepreneurialism and deploy the biggest national hidden treasure of a country. It’s the hidden entrepreneurial talent that’s massively un-tapped, un-discovered, and un-commercialized but ready for mobilization? Why can’t such deployments be not about armies landing on beaches to seek and destroy but about armies of entrepreneurial members landing with collaborative synthesizim and innovative skills for mutual prosperity?
Understanding association management realties: All over the world, members of most national trade associations, no longer wish to pay heavy dues just to wait a year to spend few days in an annual convention, receive quarterly newsletters and a few educational webinars. They find all these too slow and very boring. Although there are some very high performance associations providing unified voice and lobby and great activities for their members, but by and large most are very traditional and trapped in old thinking and very slow speed.
What modern day members want is real live action, all the time, live 24×7 and 365 days of the year, with real time connectivity and interactive bounce from across the world. Today it is all about limitless real time engagements in pursuit of open global commerce. The social media world was never a few days a year activity. It’s constantly alive and ready to transact during all hours. This is where a new generation of trade associations will become globally interactive on live three dimensional offerings to play major national economical development leadership for their members. Welcome to a new 24x7x365 live world of trade engagements.
Understanding national mobilization of entrepreneurialism protocols: Today, platforms like LinkedIn or Facebook can suddenly set up a membership based multi-layered platforms focused on high power vertical sectors with 24x7x365 LIVE programming and engagement options. Such platforms can be offered free or for a fraction of costs and will have no difficulty attracting thousands to millions members in each trade sector. Today, it will take less than 100 days to have a live 24x7x365 thriving national-global-platform, showcasing a powerful national trade group, in living colors with 1000 or 1,000,000 members. The National Mobilization of Entrepreneurialism Protocols lays out customized blueprints to showcase national trading and manufacturing capabilities. Senior level workshops and deeper studies are critically mandatory. Study Expothon Strategy plus some ideas on blue prints and Cabinet Level guidance on deployments and “national mobilization of entrepreneurialism” available on Google.
The Silicon Valley was never forced upon post industrial thinking of the corporate leadership of the day; it started out very quietly by smart techies toying in their garages creating their own hardware, and software, tumbling into their own new terms and language with a brand new voices and culture of extraordinary speed needed to transform the world economies. It did transform the world; but this one is 1,000 times bigger.
Five transformational benefits:
Unstoppable: Smarter and high performance trade membership models will start to emerge around the world to claim their superiority of their membership performances and dance on the global stage.
Affordable: Technocalamity is where overflow of free technologies surpass old systems; therefore it’s all about new and entrepreneurial mobilizations to serve its members via prosperity
Profitable: The “not for profit” status does not prohibit any trade association from becoming highly profitable and re-invest in added value and latest features to enhance its own member engagements.
Mandates: Trade associations will play a powerful role in their regions by being on highly interactive and globally accessible platforms in order to enhance trading and prosperity options for their members.
Management: Trade association management must come under entrepreneurial influences and deployments as traditional association administration is being taken over by artificial intelligence.
The time to change has already passed: it’s now time to mobilize and revolutionize national entrepreneurialism and hidden talents and quality goods and services. Welcome to a new world of prosperity via collaborative synthesizim, diversity, tolerance and fair trade. Smart ones can aim to ring a billion dollar a minute in sales for their members. It is the global age; it is the global stage; it’s almost free. It is time to fully understand the difference, learn some new dance steps and take control of the dance floor.
(Naseem Javed is the founder and Chairman of Mentorian Worldwide, the developers of Expothon Strategy and National Mobilization of Entrepreneurialism Protocols. He is now leading a worldwide movement on how to create “supremacy of innovative excellence and business leadership performance” via high speed “mass market penetration strategy implementation module.” A corporate philosopher, he also conducts special “CEO Executive Workshops” and “Global Age Strategy Sessions” to create more powerful marketable “High-Value Global Corporate Assets.” Naseem is a world recognized authority on corporate nomenclature, global and domain naming complexities, and cyber affairs, a world-class speaker, syndicated columnist and author of several books. He is building a global network of high quality Mentorian Ambassadors. LinkedIn: https://www.linkedin.com/in/naseemjaved)
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