Indian American Pooja Ika launches eternalHealth in Massachusetts

Red Sox legend David Ortiz, ‘Big Papi’ is partnering with the women owned, run and built health enterprise

Indian American entrepreneur Pooja Ika has officially launched eternalHealth, a Medicare Advantage health plan providing high-quality care with low out-of-pocket costs to the residents of Massachusetts.

Founded by Ika, a Babson College graduate, in 2019, the company headquartered in Boston’s Back Bay, has grown to a team of 20 and has raised a seed round of $10 million from successful healthcare and tech entrepreneurs, according to a company press release.

It also attracted the attention of Red Sox legend David Ortiz, popularly known as Big Papi. Ortiz has decided to partner with the organization as their Brand Ambassador, stating that he truly believes in eternalHealth’s mission.

Read: Trailblazer venture capitalist Purvi Gandhi paves way for women (July 24, 2021)

“Eighty percent of healthcare decisions are made by women for their families. However, women remain unrepresented in the healthcare industry,” said CEO Ika, who has been passionate about healthcare since childhood.

“Having women at the forefront of our company increases engagement, improves outcomes, and enables us to make more comprehensive decisions around healthcare for the entire family.”

Ika said that eternalHealth is committed to being a new kind of plan that is focused on establishing lasting relationships with its members.

“At our core, we believe in operating with trust, transparency, and integrity with all of our partners. This includes our members, health systems, doctors, and all other healthcare delivery partners,” added Ika.

“We went through a rightful and rigorous vetting process by state officials and now, we are excited to say we’re the first new health plan launched in Massachusetts since 2013.”

Through its technology-driven, innovative platform, eternalHealth substantially reduces the administrative and operating costs across its entire enterprise.

The cost savings allows more dollars to be allocated towards actual medical care, while also passing down savings to members through robust, yet affordable products.

By the time eternalHealth acquires approximately 10,000 members, it aims to manage its administrative expenses (SG&A) at 8%, which has been a challenge for many start-up Medicare Advantage health plans across the country, the release said.

Besides helpful customer service, eternalHealth’s member-centric platform provides access to an easy-to-use member portal and app that allows them to feel empowered to take their care into their own hands.

Read: Indian American Entrepreneur Pooja Ika Launches ‘eternalHealth’ Medicare Advantage Health Plan in Massachusetts (January 6, 2022)

Exemplified by their mission, “Your Forever Partner in Healthcare”, eternalHealth establishes unique relationships with all of their members, the release said.

The company’s commitment and investment into preventative and chronic care management delineates their proactive, not reactive approach to healthcare, it said. This is supported by members who want to utilize the consumer centric tools to better manage their care and wellness.

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