With over half a billion Indians using Meta services, India is social media giant’s largest market
Facebook parent Meta has appointed Sandhya Devanathan as the new head of its India business, American social media giant’s largest market with over half a billion Indians using Meta services.
Devanathan, who joined the firm in 2016 and helped build the company’s Singapore and Vietnam businesses, has been elevated to head and VP of Meta India. In 2020, Devanathan moved to lead the company’s gaming efforts in the Asia-Pacific region, one of Meta’s largest global verticals.
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“Devanthan will focus on bringing the organization’s business and revenue priorities together to serve partners and clients, while continuing to support the long-term growth of our business and commitment to India,” Meta stated Thursday.
In her new role, which begins Jan 1, Devanathan will report to Dan Neary, vice president at Meta Asia-Pacific will report to Dan Neary, Vice President, Meta APAC and will be a part of the APAC leadership team. She will move back to India to lead the India organization and strategy.
“As part of her role, Devanathan will spearhead our India charter and strengthen the strategic relationships with the country’s leading brands, creators, advertisers and partners to drive revenue growth in key channels in India,” Meta stated.
A global business leader with 22 years of experience and an international career in banking, payments and technology, Devanathan joined Meta in 2016.
“She brings a passion for developing women leaders in business and is the executive sponsor for [email protected] at Meta, as well as the global lead for Play Forward, a global Meta initiative to improve diversity representation in the gaming industry.” Meta said. She also serves on the global board of Pepper Financial Services.
“India is at the forefront of digital adoption and Meta has launched many of our top products, such as Reels and Business Messaging, in India first,” said Marne Levine, Meta’s Chief Business Officer.
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“We are proud to have recently launched JioMart on WhatsApp, which is our first end-to-end shopping experience in India. I’m pleased to welcome Sandhya as our new leader for India.
“Sandhya has a proven track record of scaling businesses, building exceptional and inclusive teams, driving product innovation and building strong partnerships. We are thrilled to have her lead Meta’s continued growth in India.