In the face of a global men’s health crisis, Marius Pharmaceuticals introduces a new initiative to address testosterone deficiency and promote overall well-being.
Marius Pharmaceuticals, which introduced to the market the testosterone drug Kyzatrex last year, has launched a new campaign designed to inspire men to reclaim control of their lives. Kyzatrex is an oral prescription drug tailored to treat adult men grappling with low or nonexistent testosterone levels due to specific medical conditions.
Marius was founded by Indian American Himanshu Shah.
The “Be the Hero of Your Life Again” campaign seeks to illuminate the profound impact of testosterone deficiency on men’s health. With staggering statistics highlighting the prevalence of male suicides (69%), the global burden of prostate cancer (10.8 million cases), and testicular cancer’s prevalence among young men (aged 15-39), Marius Pharmaceuticals said in a press release that it is determined to confront these issues head-on.
Additionally, the campaign addresses the declining testosterone levels affecting 20% of adolescent and young adult males and nearly 40% of men over 45.
Marius envisions every man as a potential hero in his own narrative, the release said. The Hero campaign advocates for men to prioritize their health by engaging in open conversations with healthcare providers about testosterone levels. Specific markers such as total testosterone, free testosterone, and sex hormone-binding globulin (SHBG) offer comprehensive insights into metabolic health. The efficacy of Kyzatrex is underscored by a clinical study where 96% of patients achieved normal testosterone levels within 90 days.
Shalin Shah, the CEO of Marius Pharmaceuticals, expressed optimism about the Hero campaign’s potential impact. “We hope the HERO campaign will help raise awareness for what is possible with safe, effective, and convenient testosterone replacement therapy; how KYZATREX can help get hypogonadal men back to feeling like themselves again.”
Central to Marius’ commitment is its dedication to educating individuals, including veterans and active-duty service members, about the repercussions of low testosterone on overall health and well-being, the release said. The Hero campaign stands as an integral part of the company’s broader initiative to disseminate information, offer valuable resources, and inspire positive health outcomes for those affected by testosterone deficiency.
As the campaign unfolds, Marius aims to shift the narrative surrounding testosterone deficiency, empowering men to become the heroes of their own lives through responsible and effective therapeutic interventions.