Total economic output is $418 million, says survey.
By Raif Karerat
The 2015 Indian Premier League (IPL) contributed Rs 11.5 billion ($182 million) to India’s gross domestic product, according to an announcement made by the Board of Control for Cricket in India (BCCI) on Friday.
The BCCI came to their conclusion after enlisting the KPMG Sports Advisory Group to undertake a survey on the economic impact generated by the IPL on the economy of India.
The 2015 IPL was comprised of eight cricket franchises that played 60 matches, over 44 days, throughout 12 cities across India.
The total economic output associated with IPL matches in India for 2015 is estimated at Rs 2,650 crore ($418 million). This is the aggregate value of all transactions that took place as a direct, indirect or induced effect of the economic activity of the 2015 matches, the BCCI said.
According to the survey, the 2015 season saw around 20 per cent of attendees visiting from cities other than the host city. “Also notable were international visitors primarily from the United Kingdom, Australia and South Africa.”
The data garnered by KPMG indicated that the key benefits and opportunities that arose were “employment generation across sectors, tourism development, support of tier two cities, … key media exposure, and development of cricket and sport participation across the country.”
“It is inspiring to know that IPL has had such a positive impact on India’s economy; the contribution of Rs 11.5 billion to India’s GDP through a 60-day event is surely testament to the tournament’s success. We look forward to redefine these benchmarks through the upcoming seasons of the IPL and empowering the nation’s economy through our future endeavours,” IPL chairman Rajeev Shukla said in a release.