Protests mounted over heavily accented Indian-sounding voice.
Bureau Report
NEW YORK: A pro-union radio ad in Anchorage, Alaska, that had a heavily accented Indian voice in its content message, and deemed as racist by some of the local Indian Americans, was pulled down after protests mounted.
The ad depicts a woman calling 911, with her call being answered by an apparently overseas operator. “This is 911 operator, I am Brad,” the ad begins in heavily accented English, which to most Indians would be very familiar. When the woman is told her hoped-for ambulance won’t be arriving—instead she’ll get a taxi—the 911 operator goes on to say “be grateful! It’s nicer than the ambulance! But they were the low bidder, so…”
The ad was paid for by the Coalition of Municipal Unions, and their chairman said the ad attempts to show the downside of the mayor’s proposal to overhaul city labor laws. But some are taking issue with the accent used for the “overseas” operator, reported KTVA.
“You’re kidding me!” Anand Dubey said in an interview to the local affiliate of CBS. An Anchorage resident for the past 14 years with roots in India, he ran to represent Anchorage in the state House of Representatives in the last election. He said people in the Indian American community reached out to him in anger over the ads. “This day and age, something this obviously racist, and they’re airing it on radio? …I had to ask myself, what are they really trying to say?”
Porcaro Communications created the ad for the Coalition of Municipal Unions. The group’s chairman, Gerard Asselin—who, as a sergeant with the Anchorage Police, also acts as the treasurer for the Anchorage Police Department Employee Association—said the ad’s critics are missing the point.
“It has nothing to do with an individual, or an individual’s race,” Asselin said in a phone interview today. He said the coalition is trying to make Anchorage residents aware of how the mayor’s proposed ordinance could change how the city contracts with its unions.
“The focus is the idea that this important work could be entirely outside of control, in a different country, and some of the problems that could be experienced by that.”
But Dubey said that’s not what he’s hearing, said KTVA.
“There’s this prejudice about the place of Indians, and the role of Indians in a particular industry, and that came out. It came out very clearly,” he said.
The ad has since been changed, and the new version doesn’t feature anyone with an accent. But Dubey said it’s too little, too late. “This shows deep rooted prejudice in my mind,” he said.